Adaptive and transformative visitor management through VMAST

In this session you will be introduced to UNESCOs Visitor Management Assessment & Strategy Tool (VMAST) – the newest addition to the UNESCO World Heritage Sustainable Tourism Programme Toolkit. VMAST is developed as a voluntary self-assessment and strategy development tool assisting World Heritage site management authorities improve visitor management for the protection of heritage values while localising the UN Sustainable Development Goals.

The training will focus on how you may benefit from using the tool and draw upon experiences from World Heritage sites, processionals and practitioners already making use of VMAST. You will also learn about complementary resources and how to join the emerging community of practice supported through World Heritage Catalysis.

The session will be facilitated virtually by Cecilie Smith-Christensen, lead developer of VMAST and founding catalyst at World Heritage Catalysis.

To get the most out of this workshop it is recommended that you register and sign up with a VMAST account in advance so you can actively engage with the tool during the training. For those attending onsite, please bring your own computers. Participants not registering in advance can still attend the session but will not have access to VMAST unless already signed up with an account.

What: The advanced cultural heritage trainings are hands-on workshops where state-of-the-art methods and technologies are showcased and can be practiced by all participants. In this training we will focus on the UNESCO Visitor Management Assessment & Strategy Tool (VMAST)

When: Friday 11 November 2022, 10.40 – 12.40 CET

Where: Wiener Planungswerkstatt and online

For whom: Site management, professionals, and practitioners with an interest in collaborative and transformative visitor management.

To register for the training click the training in the registration file and please fill in this form by end of Sunday 06/11/22.

Once you have registered you will be taken to a landing page where you may sign up with VMAST. VMAST is available at no cost to all World Heritage sites through UNESCO and to everyone else against a small hosting fee.

Those not eligible for a free account can sign up on an extended plan and benefit from a 14-day free trial without any commitment. By signing up by 06/11/22 you may also get help with VMAST onboarding ahead of the meeting if so required. For any questions, email